Comments on: Sponsoring team identity into oblivion http://www.sportsleader.co.za/tudorcaradocdavies/2008/07/03/ad-nauseum-sports-teams-are-being-robbed-of-their-identities-by-sponsors-where-does-it-stop/ Tue, 22 May 2012 10:13:55 +0000 http://wordpress.org/?v=2.2 By: Umfragen Kerstin http://www.sportsleader.co.za/tudorcaradocdavies/2008/07/03/ad-nauseum-sports-teams-are-being-robbed-of-their-identities-by-sponsors-where-does-it-stop/#comment-28865 Umfragen Kerstin Fri, 09 Mar 2012 19:40:34 +0000 http://www.sportsleader.co.za/tudorcaradocdavies/2008/07/03/ad-nauseum-sports-teams-are-being-robbed-of-their-identities-by-sponsors-where-does-it-stop/#comment-28865 <strong>Umfragen Kerstin...</strong> [...]Sports Leader » Tudor Caradoc-Davies » Sponsoring team identity into oblivion[...]... Umfragen Kerstin…

[…]Sports Leader » Tudor Caradoc-Davies » Sponsoring team identity into oblivion[…]…

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]]> By: Pieter http://www.sportsleader.co.za/tudorcaradocdavies/2008/07/03/ad-nauseum-sports-teams-are-being-robbed-of-their-identities-by-sponsors-where-does-it-stop/#comment-3967 Pieter Thu, 10 Jul 2008 08:52:35 +0000 http://www.sportsleader.co.za/tudorcaradocdavies/2008/07/03/ad-nauseum-sports-teams-are-being-robbed-of-their-identities-by-sponsors-where-does-it-stop/#comment-3967 On some level I agree, but on the other hand it DOES help the local community if money goes into sport from big sponsors. Any company willing to sponsor my team email me at iamcyrus AT mweb.co.za On some level I agree, but on the other hand it DOES help the local community if money goes into sport from big sponsors.

Any company willing to sponsor my team email me at iamcyrus AT mweb.co.za

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]]> By: Gerry http://www.sportsleader.co.za/tudorcaradocdavies/2008/07/03/ad-nauseum-sports-teams-are-being-robbed-of-their-identities-by-sponsors-where-does-it-stop/#comment-3922 Gerry Mon, 07 Jul 2008 19:33:57 +0000 http://www.sportsleader.co.za/tudorcaradocdavies/2008/07/03/ad-nauseum-sports-teams-are-being-robbed-of-their-identities-by-sponsors-where-does-it-stop/#comment-3922 Companies will do well to realise that “brand awareness” can lead to “brand resentment”, and I for one totally boycott Vodacom, despite MTN’s pathetic attempt at cellular communications simply for this reason. (Besides, I’m a Lions supporter, why would I support another team’s sponsor?) But the flipside is also true – in the USA, some brands have become synonymous with the stadium. Safeco Field, Wrigley field, Miller Park… Ellis Park was the last straw. Coke, how could you? Sis man! Is nothing sacred anymore? William Webb Ellis must be turning in his grave. Companies will do well to realise that “brand awareness” can lead to “brand resentment”, and I for one totally boycott Vodacom, despite MTN’s pathetic attempt at cellular communications simply for this reason. (Besides, I’m a Lions supporter, why would I support another team’s sponsor?)

But the flipside is also true – in the USA, some brands have become synonymous with the stadium. Safeco Field, Wrigley field, Miller Park…

Ellis Park was the last straw. Coke, how could you? Sis man! Is nothing sacred anymore? William Webb Ellis must be turning in his grave.

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]]> By: Jonny Anger http://www.sportsleader.co.za/tudorcaradocdavies/2008/07/03/ad-nauseum-sports-teams-are-being-robbed-of-their-identities-by-sponsors-where-does-it-stop/#comment-3915 Jonny Anger Mon, 07 Jul 2008 07:44:10 +0000 http://www.sportsleader.co.za/tudorcaradocdavies/2008/07/03/ad-nauseum-sports-teams-are-being-robbed-of-their-identities-by-sponsors-where-does-it-stop/#comment-3915 Great read. Jonny "The Hat" Anger Great read.
Jonny “The Hat” Anger

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]]> By: Po http://www.sportsleader.co.za/tudorcaradocdavies/2008/07/03/ad-nauseum-sports-teams-are-being-robbed-of-their-identities-by-sponsors-where-does-it-stop/#comment-3906 Po Sat, 05 Jul 2008 11:29:06 +0000 http://www.sportsleader.co.za/tudorcaradocdavies/2008/07/03/ad-nauseum-sports-teams-are-being-robbed-of-their-identities-by-sponsors-where-does-it-stop/#comment-3906 word. word.

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