Six years back, my friend who used to work for SAB argued that "beer sells itself" and that the brewery's key duty was simply "to promote an enjoyable drinking experience". A couple of months back the Fifa Local Organising Committee (LOC) raised a si...
A grouped of 800+ volunteers cheered as the passionate expression behind the words sunk in.
“Of all the host cities for the Fifa 2009 Confederations Cup and 2010 World Cup, Rustenburg is the only one with its stadium located right at the heart ...
One of the questions I was asked during the Fifa Local Organising Committee's interviews for media volunteers was about my motivation for applying to participate in the Confederations Cup. I was very honest in my response in that I saw the occasion a...
Of primary importance to anyone about to venture into “new territory” is an element of “expectation”. Fifteen Fifa Local Organising Committee media volunteers in one room! What exactly do they “expect” to gain out of this experience?
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For an oke who usually goes to the stadium to scream my lungs out from the stands while giving unsolicited coaching instructions, the match between Bafana Bafana and Norway was a completely “unique” experience. For the first time I had to watch a...
