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By Michael de Vries

South African cricket is going through a “golden period”, if the hype is to be believed then our national team has not had this much quality and depth in the post-isolation era. It’s great for those who never stopped believing. Kepler, Hansie and Polly’s teams were impressive but could never seem to deliver fully on their potential. By all accounts Smith’s team has done this.

As a person who finds meaningful fulfilment in his life by following international sports, I am quite sadly dependent on SuperSport. We should all be grateful for the service they provide, the sheer volume ensures that we constantly have something to occupy our minds. They do a good job which compares favourably with international standards. But they are also an evil, profit-driven corporation.

South Africa’s domestic cricket set-up was changed to a franchise system a couple of years ago, this means that there are 6 teams from all the major centres who play strength against strength and provide a tough breeding ground for the stars of tomorrow. The four-day manifestation of this is the SuperSport Series.

I went to a SuperSport Series game the other day, I counted myself as one of fifteen spectators I could see at Kingsmead (easily outnumbered by the players). This was during the school holidays, on a sunny day. I watched Morne Morkel bowl to Hashim Amla for about half an hour. On December 26 2008 more than 70 000 people turned out at the MCG to watch these two, amongst others. Hashim hit the winning runs in that game to clinch an away Test series victory in Australia. Hashim eventually nicked off to third slip (Albie, the other Morkel was bowling) where he was caught by Jacques Rudolph. Rudolph once scored a century on the fifth day to save a Test match, against Shane Warne. These are quality players.

Can we say that the poor attendance is due to the poor quality of the cricket? I don’t think so, the solid performance of our teams in the 2020 Champions League is further proof of this. The next explanation is the apathy of the fans. “Four day cricket is so boring, 2020 is the future of the game.” So all the fans in the sold-out Test matches in England, India and Australia haven’t cottoned on yet? There will always be a market for Test/double innings cricket. It is the most engaging form of the game. That’s not being a purist, that’s just having taste.

An advertising feature aired recently on SuperSport reflected on the recent successes of the national team and cited the strength of the SuperSport series as a major factor. SuperSport are apparently very proud to have supported the feeder competition for the number one Test team in the world. Clearly they play an important role in strengthening the game in this country and are contributing to national pride, over and above their role as virtual sole sports broadcaster.

But they can’t show one SuperSport series match on any of their channels. Not even a highlights package. I wonder why? This certainly does not fit with their green, gold, nickelback-anthemed image. I suspect the reason is the bottom line. No matter how hard they may try to distract us with the “massive contributions” they are making to South African sport, SuperSport are a company who exist primarily to make money. So highlights of a Premier League game between Man United and Barnsley in 1994 are obviously a more financially efficient business model than taking one for the team and showing domestic four-day cricket. It wouldn’t hurt so much if they didn’t claim credit like they do, and the worst part is that I can’t boycott it without diminishing my quality of life.

Michael de Vries teaches English at Hillcrest High School




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7 Responses to “Thanks for your ‘help’ SuperSport”

[…] Sports Leader » Reader Blog » Thanks for your ‘help’ SuperSport www.sportsleader.co.za/readerblog/2009/10/30/thanks-for-your-help-supersport – view page – cached South African cricket is going through a “golden period”, if the hype is to be believed then our national team has not had this much quality and depth in the post-isolation era. It’s great for… (Read more)South African cricket is going through a “golden period”, if the hype is to be believed then our national team has not had this much quality and depth in the post-isolation era. It’s great for those who never stopped believing. (Read less) — From the page […]

(Report abuse)


‘By all accounts Smith’s team has done this.’ except the very important trophy-in-the-cabinet account, which in case you aren’t aware, is nil.

‘an evil, profit-driven corporation’… huh? it is a private company, it is necessarily profit-driven. and evil? lost me there. supersport should exist to broadcast sport first and take a profit second? blimey.

‘There will always be a market for Test/double innings cricket. It is the most engaging form of the game. That’s not being a purist, that’s just having taste.’ you can’t declare that there is/will be a market for four-day cricket if no one buys into it, michael. there simply isn’t such a market in south africa. notice the full stop at the end of that sentence.

(Report abuse)

guy on November 2nd, 2009 at 3:20 pm

Hey Guy, take it easy buddy. sorry about the sensationalism.
I was talking about the test team, who won series away against England and Australia last year. So those are the trophies that are in the cabinet (you might have seen photos of Graeme Smith actually holding them)Their failure to win an ICC one day knockout tournament is not really all that relevant.
Supersport is a private company, so calling them evil is probably not very fair. But my problem is that they market themselves as important to the well being of SA test cricket through their tax-deductable sponsorship of the 4 day competition. I just feel that is quite misleading. But Im sure your B.com taught you that it is quite an effective marketing strategy.
They are not a national broadcaster, they have no responsibility to anything, but they claim credit for the role that they play in the success of the national team - I feel that they could help create awareness and interest in this form of the game by broadcasting it. My views are quite one-sided and Im sorry if they seem irrational, but it is just a blog.

(Report abuse)

Michael de Vries on November 4th, 2009 at 11:33 am

i’d say it is ok to sensationalise, but then i’d be lying. yes, this is a blog, but the fact that it is a blog doesn’t exempt you from presenting a balanced argument supported by objective facts rather than subjective musings.

i would argue that not winning an icc trophy is very relevant. are we the best team in the world? well, sort of. we top the test rankings, but dwindle in the odi rankings. this is the opposite of the cronje era. you simply declare that test cricket is more important than any other form of the game. more important how? to the fans? to one’s sense of self worth? i’ll tell you right now that if cricket is to pull people into the stadiums winning icc tournaments is very important indeed. and it is precisely because we have failed to win such trophies that i disagree with you when you say smith’s men have fulfilled the potential. if they had, we would have won in the west indies, we would have won the champions trophy etc etc. in fact, i suspect that graeme and the team would agree with me that they have not yet fulfilled heir potential simply because they know they can and should have won icc tournaments.

sure, i agree with you if supersport is indeed attempting to position itself as the caretaker of sa test cricket all the while keeping broadcasting from a wider audience. it just isn’t obvious to me that they are projecting such an image. by the way, i did not do a b.com; one does not need an education in commerce to grasp basic economic matters.

don’t get me wrong. i am a massive proteas fan, and i support smith and lads to the hilt. i’m also all for people putting forward their views, as long as those views are substantiated. i just don’t buy half-baked arguments. that sort of laziness irritates me.

(Report abuse)

guy on November 25th, 2009 at 9:01 am

Great article. Hopefully SS take note and show us more local cricket.

(Report abuse)

RZ on December 23rd, 2009 at 12:35 pm

Guy, by your own admission, you are not a BCom graduate. Maybe you need to do a simple BA degree then Michael, who is after all a school teacher, could teach you simple grammar by using capital letters at the start of each sentence. Or better still, get Michael to bowl bouncers to you in the nets… notice the full stop?

(Report abuse)

RZ on December 23rd, 2009 at 1:25 pm

i’d say it is ok to sensationalise, but then i’d be lying. yes, this is a blog, but the fact that it is a blog doesn’t exempt you from presenting a balanced argument supported by objective facts rather than subjective musings……….

onlineuniversalwork

(Report abuse)

ridwanzero on December 29th, 2009 at 11:14 am

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