A quiet revolution is building in South Africa ahead of the 2010 World Cup. Stroke by stroke, note by note, thousands of singers, painters and other artists are plying their trade with a strong focus on the event.

The KZN Gallery in Glenwood is currently hosting All Eyes in African, a magnificent exhibition of mosaics by Mbhekeni Mbili which carry a 2010 theme. Last year, the gallery hosted artist Sicelo Ziqubu’s 2010-themed papier-mâché decorated thrones.

In the poverty-stricken Cape Town suburb of Tafelsig, resident Desmond Kannemeyer is removing gangster graffiti on the walls of his neighbourhood and he plans to replace them with giant 2010-themed murals.

Tomas Majebe from Cameroon is selling magnificent oil on canvas 2010 stadium paintings at flea markets in the Western Cape.

Pretoria jeweller Ceciwe Khonje has launched a range of (Fifa-approved) 2010 white gold cufflinks.

In Garangkuwa, Peter Malherbe builds model 2010 stadiums out of match sticks. In Polokwane, Joe Moyo is doing the same but with wire and beads.

A Port Elizabeth-based ostrich-hide exporter has sealed a deal with a Mexican to have soccer boots made out of ostrich leather (a world first just in time for Africa’s first World Cup).

In Cape Town, Adam Carnegie and his team are churning out kelp (seaweed) vuvuzelas — the trumpet of choice for South African fans. Around the country, thousands of makaraba football helmets are being manufactured.

Fifa media officer Delia Fischer says there is a golden opportunity for South Africans to capitalise on the 2010 World Cup: “European and English fans won’t want to buy 2010 memorabilia, they will want to buy something African to remind them of the good time they had here. South Africa must decide what it wants to show the world,” she said.

Certainly, if we get this right, the 2010 World Cup will fuel an enormous industry on the sidelines of the month-long event.

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This entry was posted on Thursday, April 9th, 2009 at 11:36 am and is filed under SA Soccer. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.